Wednesday, June 28, 2006
SunWin (SUWN) launches marketing campaign
Will it succeed? Probably not on any big scale at all, at least not right away. I haven't talked to these guys, so I don't know, but I'm guessing their plan is probably to push for acceptance as a food additive. Right now it's only allowed as a food supplement (sold separately). If stevia catches on in a groundswell and they can get approval, then I'd expect it to be big. But I view that as a total gamble.
Obviously some big players are involved which is why the stock went up so much at the start of the year (and no, it wasn't me, I'm not a big player and I don't own any of their stock). I suppose if I was working with very large amounts of money (hundreds of millions of dollars) then I'd consider putting about 1% of my portolio into it and working with management.
Good luck to those who are involved with it.