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Wednesday, June 22, 2005

LVWD: press release

This press release was issued today:
Live-World blah blah blah blah
Wednesday June 22, 8:00 am ET
Full-service online community agency delivers over 30,000 hours of moderation per month
LOS GATOS, Calif., June 22 /PRNewswire-FirstCall/ -- LiveWorld, Inc. (Pinksheets: LVWD.PK. www.liveworld.com) today announced that it provides over 30,000 hours/month in community moderation services to its Fortune 1000 clients.
This was followed by about 10 times as much useless filler.

People reading a press release (other than announcing routine financial results) will assume that management considers whatever is being announced is unusual. Thus, the press release "XYZ Corporation announced that most of the employees showed up for work today" would not be seen in a good light.

So let's look at this press release. Why was it issued? Well, it looks like someone had been carefully tracking this odometer of hours/month in services when the tens of thousands digit click over to 3. Yippee! they yelled. Let's issue a press release!

Comments:
Inmo it was issued as a marketing tool thats lets people know hey we do this as a standalone service and we can do it on other people's technology.
 
Inmo it was issued as a marketing tool thats lets people know hey we do this as a standalone service and we can do it on other people's technology.
 
"Inmo it was issued as a marketing tool thats lets people know hey we do this as a standalone service and we can do it on other people's technology."

In that case, they buried the lede. It's stuck at the end of the press release before the boilerplate.

"LiveWorld’s moderation services are provided on application systems hosted by LiveWorld, hosted in-house by clients, or hosted by 3rd party providers."
 
in addittion it also lets us know that a substantial portion of revs come from moderation lets say on ave they charge 17 bucks an hour (just a guess) Its around 6 mill a year in revs

jeast3569
 
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