Wednesday, June 22, 2005
LVWD: press release
Live-World blah blah blah blahThis was followed by about 10 times as much useless filler.
Wednesday June 22, 8:00 am ET
Full-service online community agency delivers over 30,000 hours of moderation per month
LOS GATOS, Calif., June 22 /PRNewswire-FirstCall/ -- LiveWorld, Inc. (Pinksheets: LVWD.PK. www.liveworld.com) today announced that it provides over 30,000 hours/month in community moderation services to its Fortune 1000 clients.
People reading a press release (other than announcing routine financial results) will assume that management considers whatever is being announced is unusual. Thus, the press release "XYZ Corporation announced that most of the employees showed up for work today" would not be seen in a good light.
So let's look at this press release. Why was it issued? Well, it looks like someone had been carefully tracking this odometer of hours/month in services when the tens of thousands digit click over to 3. Yippee! they yelled. Let's issue a press release!
In that case, they buried the lede. It's stuck at the end of the press release before the boilerplate.
"LiveWorld’s moderation services are provided on application systems hosted by LiveWorld, hosted in-house by clients, or hosted by 3rd party providers."